Rollout and category creation

From MVP to market standard.

The product wins when it becomes harder to transact outside it than inside it. That requires staged execution: first product discipline, then lender validation, then buyer expectation, then policy influence.

Suggested first milestone

One complete happy path beats a vague giant platform.

The first usable slice should prove that the system can onboard a builder, structure a project, reserve a unit, route an escrow-backed EOI and preserve a full audit trail with a refund path.

1

Builder onboarded

Known organizational identity, KYB and permission model established.

2

Project created

Disclosures, project status and structured records are visible and reviewable.

3

Buyer and EOI

KYC complete, escrow receipt confirmed and unit freeze activated.

4

Agreement and audit

Hybrid agreement generated and a dispute-ready timeline preserved.

Industry standard strategy

How builders, buyers and banks are pulled into one default system.

The category-creation strategy is to control risk, not to out-market everyone else. When the system becomes the place where trust is measured, adoption compounds naturally.

I

Initial niche control

Start with one city, a small group of mid-sized builders and one lender relationship.

P

Proof and public metrics

Publish transaction volume, dispute reduction and disciplined fund-flow outcomes.

L

Lender requirement effect

Once financing becomes easier on listed projects, builders feel pressure to onboard.

C

Consumer expectation effect

Buyers start treating off-platform deals as materially less safe and less transparent.

Phase 1

Builder onboarding, project disclosures, EOI, escrow logic, unit freeze and audit timeline.

Phase 2

Certifier integrations, buyer dashboard, lender portal and milestone release controls.

Phase 3

Industry programs, formal lender conditions, policy whitepapers and broader trust-mark adoption.

Next move

Build the first slice like infrastructure, not a prototype.

The strongest next step is a serious MVP around real estate: builder onboarding, project disclosures, buyer KYC, EOI plus escrow, unit freeze, hybrid agreement generation and a visible audit chronology from start to finish.

Execution Progress

The roadmap is no longer theoretical.

The repo now contains the first development slice based on the V0.1 execution order. That means the roadmap has already moved from planning documents into an actual codebase.

Done

Scaffold

Project structure, config, routing, views, assets, migration and docs added.

Done

Core schema

V0.1 data structures exist for users, projects, units, transactions, escrow, agreements, refunds and audits.

Done

Happy path

Reservation, payment intent, mock escrow confirmation, agreement generation and refund workflow are coded.

Next

Verification

Run and validate the application in a prepared environment with the required services available.